RETROREFLECTING SHEET HAVING PRINTED LAYER

Retroreflective sheeting comprising at least a reflective element layer made up of a large number of reflective elements and a holding body layer and a surface protective layer provided on the reflective element layer, wherein a printed layer is provided on the lateral faces of the reflective elements or between the holding body layer and the surface protective layer or on the surface protective layer, the printed layer being formed of a discrete repetitive pattern of unit patterns, and the unit patterns each having an area of 0.15 mm to 30 mm.