Support bracket for automobile sun visor

There is provided a sun visor holder (12) wherein the efficiency with which the sun visor holder is mounted on a body panel (106) is greatly improved. A sun visor holder (12) includes holding pieces (48) engaging with an interior material (110), and also includes engaging claws (26) engaging with and nipping a body panel (106), and a flange portion (40). The sun visor holder (112) can be mounted at the body panel (106) in a state of being temporarily fastened to the interior material (110), and can also be mounted by simply being inserted in mounting holes (108,112). Therefore, the efficiency with which the sun visor holder is mounted on the body panel is greatly improved.