Brown’s Hotel Unveils ‘The Brown’s Season’ in Partnership with Laurent-Perrier

This summer, Brown’s Hotel unveils The Brown’s Season, a curated programme of stays and experiences developed in partnership with Champagne Laurent-Perrier. Brown’s Hotel brings together the very best of London’s iconic summer events curating everything from VIP tickets and transport to fine dining and exclusive experiences. The programme covers some of the city’s most in-demand experiences including the Chelsea Flower Show, Royal Ascot, Wimbledon, and cultural experiences including Photo London and a headline concert at Wembley, with the hotel’s concierge team handling all arrangements. The programme begins with the Estival Season (May to August), derived from the Latin aestivalis, meaning ‘of or belonging to summer’. The season is structured around four themes – The Lawn, The Garden, The Stage and The Gallery – reflecting the key moments of the British social calendar, from sporting fixtures and horticultural showcases to cultural performances and the international art world. From centre court and racecourse to gallery previews and opera houses, Brown’s acts as both gateway and guide, with each experience designed to be fully-bookable and tailored through the hotel’s concierge team. A Season of Exclusive Experiences Throughout the season, Brown’s offers a series of tailored experiences linked to specific events, with each one fully organised by the hotel, including: Boodles Botanical Afternoon Tea: From 19th to 23rd May, The Drawing Room at Brown’s is transformed for the [...] The post Brown’s Hotel Unveils ‘The Brown’s Season’ in Partnership with Laurent-Perrier first appeared on Luxury Hospitality Magazine.