JING Tea: Reimagining What Tea Can Be

Tea has been a much loved ‘national drink’ for hundreds of years in the UK, an expected offering on any dining menu, but rarely taking centre stage or considered a memorable, innovative, luxury drink experience. JING is here to change that. The world of tea they’ve experienced for two decades is full of authentic innovators crafting extraordinary leaves in stunning origins, Michelin chefs discovering teas with the same reverence as fine wines and drinks experiences that elicit the sense of discovery of a memorable cocktail. JING knows tea can be an extraordinary, authentic experience and their new contemporary, luxury identity reflects and supports this mission. The new design was unveiled at Intrepid Infusions, a multi‑sensory gallery exhibition that immersedd hospitality leaders, tastemakers and curious explorers in a reimagined world of tea. A Brand Rooted in Craft, People and Place JING’s new packaging brings to life the stories behind the unique gardens, people and traditions that have intrigued the team. The bespoke illustrations communicate the curious details and anecdotes from each garden and origin that come together to create each tea; from independent, maverick producers and rare craftsmanship to mist‑covered Chinese mountains and elephant corridors carved through gardens. The refined JING [...] The post JING Tea: Reimagining What Tea Can Be first appeared on Luxury Hospitality Magazine.