New Findings from Sprits Brand Mermaid Reveals a Nation Exploring Lower-Strength Drinks and Cocktails

The data reveals a shift towards moderation, with flavour-led, lower-strength cocktails emerging as the preferred choice for mindful drinkers. Nearly 1 in 2 Brits (47%) have never taken part in Dry January, while a further half don’t set New Year’s resolutions related to reducing alcohol consumption at all Findings suggest that alcohol related resolutions are often hard to sustain, with the average Dry January drop off point being January 10th For the near quarter (23%) that prefer a lower ABV cocktail, almost two in five (39%) find them hard to find, leading Mermaid to debut ‘Low Tide’ serves – mindfully crafted, low-ABV cocktails New research from Mermaid, an Isle of Wight spirits producer, reveals that British drinkers are moving away from an “all-or-nothing” attitude to alcohol, instead embracing more mindful, flavour-led drinking occasions. As Dry January comes to a close, the latest data from Mermaid reveals a shift toward a more modern, mindful way of drinking. Almost half of UK adults (48%) say they have never taken part in the alcohol-free initiative, and half (50%) don’t set any New Year’s goals around drinking at all – pointing to a growing preference for moderation over restriction For those who participate in [...] The post New Findings from Sprits Brand Mermaid Reveals a Nation Exploring Lower-Strength Drinks and Cocktails first appeared on Luxury Hospitality Magazine.