FIFA Cuts China World Cup Rights Fee by Half in Urgent Beijing Negotiations

FIFA has sharply lowered its asking price for World Cup broadcast rights in China, dropping it from US$300 million to a range of US$120 million to US$150 million, as it races to secure a deal with state broadcaster CCTV ahead of next month’s tournament. The steep reduction comes as negotiations intensify, with a FIFA delegation […] The post FIFA Cuts China World Cup Rights Fee by Half in Urgent Beijing Negotiations appeared first on the deep dive.