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  "path": "/ea-rolls-out-advertising-arm-to-let-companies-market-directly-into-gameplay",
  "publishedAt": "2026-06-15T11:18:51.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "advertising",
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  "textContent": "US publishing giant Electronic Arts is launching EA Advertising, a new platform that allows brands to market directly to consumers via gameplay.\n\nRead more",
  "title": "EA rolls out Advertising platform to let companies market \"directly into gameplay\""
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