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  "path": "/esa-warns-no-fakes-act-fails-to-distinguish-between-deepfakes-and-digital-replicas-used-in-video-games",
  "publishedAt": "2026-06-10T13:55:21.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "Entertainment Software Association",
    "AI",
    "Development",
    "Legal",
    "Read more"
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  "textContent": "The Entertainment Software Association (ESA) has warned that a proposed deepfake bill could hurt the games industry by failing to distinguish between AI-generated content and digital replicas.\n\nRead more",
  "title": "ESA warns 'No Fakes Act' fails to distinguish between deepfakes and digital replicas used in video games"
}