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  "path": "/xbox-announces-hire-of-veteran-analyst-matthew-ball-as-chief-strategy-officer-and-ai-and-amazon-veteran-as-cto",
  "publishedAt": "2026-05-20T18:00:44.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "Microsoft",
    "further changes to the brand's leadership team",
    "venture partner, advisor and investor",
    "Read more"
  ],
  "textContent": "Xbox CEO Asha Sharma has made further changes to the brand's leadership team, appointing industry analyst Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer. Ball is a venture partner, advisor and investor who has become well-known for his annual industry reports and wrote a well-received book on the metaverse; Van Vliet had recently served as a corporate VP overseeing Azure AI infrastructure.\n\nRead more",
  "title": "Xbox announces hire of veteran analyst Matthew Ball as chief strategy officer, and AI and Amazon veteran as CTO"
}