IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley
GamesIndustry.biz [Unofficial]
May 5, 2026
IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz , has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, based on detailed polling of thousands of highly-committed content consumers in the US, UK and Australia, suggests diverging consumption habits of three distinct generations of consumers.
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