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  "path": "/esas-iicon-was-a-promising-start-but-needs-more-commitment-and-more-candour-opinion",
  "publishedAt": "2026-05-01T13:59:21.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "Entertainment Software Association",
    "iicon 2026",
    "largely lamented",
    "iicon",
    "Read more"
  ],
  "textContent": "The ESA's first event since the late, largely lamented E3 has been built with a very different objective. Rather than a brash, sprawling conference centre with consumers as the explicit audience and implicit attendees, iicon took place on one stage and a handful of meeting rooms in a new, sparsely-populated casino towards the bottom end of the Las Vegas strip. The audience could be counted – just about – in hundreds, rather than tens of thousands; the stage presentations were about strategy, government policy and brand partnerships. The attendee list was ruthlessly policed, the news value was negligible, the coffee was good: the only similarity to E3 was the timezone and the logo on the invite.\n\nRead more",
  "title": "ESA's iicon was a promising start, but needs more commitment and more candour | Opinion"
}