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  "path": "/we-will-support-dead-by-daylight-as-long-as-we-can-how-behaviour-evolved-the-horror-hit-into-a-live-service-success",
  "publishedAt": "2026-03-17T09:00:00.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "Dead by Daylight",
    "Behaviour Interactive",
    "Games as a service",
    "Development",
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  "textContent": "Back when Behaviour Interactive commissioned mock reviews for Dead by Daylight, the feedback they received led them to forecast the game would sell just 300,000 copies over its lifetime.\n\nRead more",
  "title": "\"We will support Dead by Daylight as long as we can\" – How Behaviour evolved the horror hit into a live-service success"
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