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  "path": "/new-research-shows-over-90-of-gamers-find-playing-with-ai-powered-npcs-to-be-enjoyable-and-rewarding",
  "publishedAt": "2026-03-12T16:13:26.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
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  "textContent": "New research conducted by the University of Bristol and developer Meaning Machine shows that gamers enjoy playing with AI-powered non-playable characters.\n\nRead more",
  "title": "New research shows over 90% of gamers find playing with AI-powered NPCs to be \"enjoyable and rewarding\""
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