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  "description": "The Premier League’s only creative director doesn’t see himself as a sports marketer – and he thinks most clubs are stuck in an outdated idea of fandom.",
  "path": "/no-more-ivory-towers-the-creative-director-asking-brands-to-actually-show-up-for-fans/",
  "publishedAt": "2026-06-26T08:00:42.000Z",
  "site": "https://www.thesubthread.com",
  "tags": [
    "Speaking candidly on The Partnership Game podcast",
    "Subscribe now"
  ],
  "textContent": "Kenny Annan-Jonathan was the first – and remains the only – creative director in the Premier League. He is also the founder of a talent management and creative agency and serves as sports director at Cannes Lions. Despite those credentials, Kenny would not describe himself as a sports marketer.\n\n“I work in sports, but if I’m honest, sports is a vehicle that I use to tell stories through. I’m a creative first,” he says.\n\nSpeaking candidly on The Partnership Game podcast, Kenny shared his journey from graphic designer to fashion entrepreneur and, ultimately, to leading the sports program at Cannes Lions.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "No More Ivory Towers: The Creative Director Asking Brands to Actually Show Up for Fans",
  "updatedAt": "2026-06-29T09:02:57.394Z"
}