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  "description": "Robert Zitzmann, managing director and partner at Jung von Matt Sports, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made. ",
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  "publishedAt": "2026-06-17T13:06:25.000Z",
  "site": "https://www.thesubthread.com",
  "tags": [
    "Listen on Spotify",
    "Listen on Apple",
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  "textContent": "Listen on Spotify, Listen on Apple, Watch on YouTube\n\nIn this episode, Robert talks through the agency's model, the work he's most proud of, the lessons from campaigns that didn't go according to plan, and what he really thinks brands should be doing with the World Cup this summer.\n\nHe also looks ahead to where cultural marketing is heading, why specialism is winning over generalism, and what the agency of the future actually looks like.",
  "title": "The Partnership Game with Robert Zitzmann, Managing Director and Partner at Jung von Matt Sports",
  "updatedAt": "2026-06-17T13:06:26.205Z"
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