How Notion Turns its Superfans into a Community-Led Marketing Engine

Áine Dundas was first introduced to Notion when she spotted some ads on the side of a bus in Dublin with “beautiful illustrations.” She got her phone out and searched the name. “How often have you seen a SaaS advert and then immediately Googled it?” she asks.

At the time, Áine was working for Google heading up campaigns for Cloud, but as she explored the productivity tool she got hooked. The stars aligned when Notion’s former general manager, Robbie O’Connor, reached out to ask her to come on board as head of marketing for EMEA.

This post is for subscribers only

Become a member to get access to all content

Subscribe now