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  "description": "A new wave of founders are turning product development, missteps and everyday decisions into a live feed for social in order to forge deeper brand loyalty from the get go. But what do they need to be mindful of? ",
  "path": "/featured/why-founders-are-building-their-brands-in-public/",
  "publishedAt": "2026-05-27T08:02:07.000Z",
  "site": "https://www.thesubthread.com",
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    "Subscribe now"
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  "textContent": "Across Instagram, TikTok and LinkedIn, companies are increasingly being built in public. Founders are sharing product development, setbacks, strategic decisions and raw personal journeys in real time.\n\nFounders are sharing product development, setbacks, strategic decisions and raw personal journeys in real time.\n\nWhat began as a startup tactic is evolving into a branding strategy in its own right, particularly for smaller consumer brands competing against corporations with far larger marketing budgets.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Why Founders Are Building Their Brands in Public",
  "updatedAt": "2026-05-27T10:18:42.509Z"
}