Why Founders Are Building Their Brands in Public

Across Instagram, TikTok and LinkedIn, companies are increasingly being built in public. Founders are sharing product development, setbacks, strategic decisions and raw personal journeys in real time.

Founders are sharing product development, setbacks, strategic decisions and raw personal journeys in real time.

What began as a startup tactic is evolving into a branding strategy in its own right, particularly for smaller consumer brands competing against corporations with far larger marketing budgets.

This post is for subscribers only

Become a member to get access to all content

Subscribe now