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  "description": "In an era of fragmented media, brands are tempted to be everywhere at once. Pandora's marketing director Stephanie Legg argues for doing fewer things better. Here she discusses Schuh’s fight to regain cultural relevance to why CMOs must own the full funnel.",
  "path": "/hold-your-nerve-why-cmos-win-by-doing-less-better/",
  "publishedAt": "2026-05-08T11:04:35.000Z",
  "site": "https://www.thesubthread.com",
  "tags": [
    "Subscribe now"
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  "textContent": "“A brand doesn’t need to be in every channel. A brand just needs to do some really great work in one or two channels,” says director of marketing at Pandora, Stephanie Legg. It's a bold statement for marketers obsessed with reaching as many consumers as possible.\n\nShe points to brands like Adanola and Tala as evidence. The athleisure brands have seen extraordinary growth over the past five years by resisting the urge to be everywhere. Instead, they focus on a handful of channels and execute them exceptionally well.\n\nFor Stephanie, a retail and fashion marketer with more than 20 years’ experience in high-growth brands, it all comes back to positioning. What do you stand for? What price is your product? What are you showing up for? What are you here to do?\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Hold Your Nerve: Why CMOs Win by Doing Less, Better",
  "updatedAt": "2026-05-08T11:05:26.536Z"
}