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  "description": "Zalando’s James Rothwell on how a retailer learns to think like a publisher, why content and entertainment sit at the centre of its next chapter, and what it takes to turn a fashion platform into a broader lifestyle brand.",
  "path": "/brandmakers-with-james-rothwell-senior-vice-president-marketing-at-zalando/",
  "publishedAt": "2026-05-05T21:15:04.000Z",
  "site": "https://www.thesubthread.com",
  "tags": [
    "Listen on Spotify",
    "Listen on Apple Music",
    "Watch on YouTube",
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  "textContent": "Listen on Spotify Listen on Apple Music Watch on YouTube\n\nWelcome back to a very exciting episode of Brandmakers with James Rothwell, who is senior vice president of marketing at one of Europe’s biggest advertisers Zalando. James is at the heart of a transformation with the company moving away from acting like an advertiser to become more like a publisher.\n\nIn this conversation, James lays out why he thinks content and entertainment are the future of marketing as he sets out his plan to take Zalando from a clothing retailer to a fashion and lifestyle brand.\n\nSeason 1 of Brandmakers is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.",
  "title": "Brandmakers with James Rothwell, Senior Vice President Marketing at Zalando",
  "updatedAt": "2026-05-05T21:15:04.461Z"
}