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  "description": "For many AI chatbots feel closer to confidants than simple search tools. As they start recommending products and slotting in sponsored answers, the real question isn’t only whether we trust what they’re saying, it’s whether we’re willing to pay to keep that sales pitch out of the conversation.",
  "path": "/when-ai-starts-selling-what-happens-to-trust/",
  "publishedAt": "2026-03-03T08:56:48.000Z",
  "site": "https://www.thesubthread.com",
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  "textContent": "“If we want people to trust advertising more, ChatGPT ads could be a big help,” was the controversial hot take given by Marcos Angelidas.\n\nThe managing director of L’Oréal Lab and head of AI operations at Publicis Media wrote on LinkedIn after Anthropic and OpenAI put their stakes in the ground about taking advertising dollars.\n\nWhile OpenAI has explored commercial partnerships and hinted at future monetisation models, Anthropic has publicly positioned Claude as ad-free – at least for now. But both companies face the same question, which is how to fund increasingly expensive AI systems at scale.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "When AI Starts Selling, What Happens To Trust?",
  "updatedAt": "2026-04-21T11:12:53.771Z"
}