What Real Community Looks Like (And How to Build It)

Everyone’s suddenly obsessed with “community”. For SXSW, the most popular topic submitted this year wasn't AI – it was community and human connection, with organizers saying that "in an AI-saturated world, proposals show a renewed emphasis on the power of connection and what it means to be human."

Every deck, every pitch, every brand update seems to have it somewhere near the top. But if everyone’s “building a community”, why does so much of it feel empty and one-directional?

This post is for subscribers only

Become a member to get access to all content

Subscribe now