Innovation Is a Mindset, Not a Process

“Being creative is fucking hard,” Wayne Deakin vented at The Subthread’s latest community event. The relentless pressure to come up with good ideas and to be constantly innovating is a challenge, but it also encourages a little healthy competition, which Wayne says fuels the industry.

The founder of Studio Deakin spoke alongside Jeff Bowerman, executive creative director at Dept. Both creatives shared their own approach to breaking new ground, but also opened up about how hard it is to experiment under budget and time constraints.

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