Scaling Smart: Why Creative Teams Shouldn’t Produce Just Because They Can

How to scale sustainably was a key conversation at The Subthread’s recent community evening. At a time when technology makes it easier than ever to spin a single idea into hundreds of formats – more assets, more content, more campaigns – it opens up the question: just because you can, should you?

Ellen Turnill Montoya, associate creative director at the design agency Buck, kicked off by speaking more broadly about the pressure on agencies to scale. “You do have to have some kind of scale and growth because of inflation. Everybody’s wages, the office that you’re in, the snacks get more expensive,” she told an audience of designers and creatives. That means you need to have some level of scale and growth within a company.

This post is for subscribers only

Become a member to get access to all content

Subscribe now