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  "description": "In a noisy, AI-saturated world, trust is the most important metric deciding which brands still get through.",
  "path": "/why-brand-trust-is-needed-now-more-than-ever/",
  "publishedAt": "2026-02-06T15:03:09.000Z",
  "site": "https://www.thesubthread.com",
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  "textContent": "Trust in our institutions and in business is being tested. Even without touching the bigger, more disturbing political stories dominating the news cycle, people are increasingly skeptical of what they see online. Scams, AI-generated slop, harmful content, misinformation and sheer bombardment have combined to erode confidence in digital spaces. Inevitably, advertising gets caught in the fallout.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Why Brand Trust Is Needed Now More Than Ever",
  "updatedAt": "2026-02-06T15:03:09.736Z"
}