Measuring the wrong future
Home - Emerging Europe [Unofficial]
April 5, 2026
The Last Word: Readiness beats past performance. It is still considered good management to hit your numbers. Revenue targets met, costs controlled, margins protected, the dashboard glowing green, the board reassured that performance is on track. It all looks sensible, disciplined, even impressive. And yet more organisations are discovering, usually later than they should, that […]
Measuring the wrong future was originally published on Emerging Europe.
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