Know what you’re buying

The M&A risk of confusing market velocity with marketing capability. During the dot-com boom, an entire generation of technology marketers briefly concluded they were geniuses. Campaigns worked. Brands scaled overnight. Valuations soared on the back of market energy that felt, in every boardroom, like evidence of exceptional commercial skill. Then the Nasdaq peaked in March […] Know what you’re buying was originally published on Emerging Europe.