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  "path": "/earn-now-or-pay-later/",
  "publishedAt": "2026-03-23T10:26:04.000Z",
  "site": "https://emerging-europe.com",
  "tags": [
    "Analysis",
    "Andrew Wrobel",
    "Reinvention",
    "Value Capture",
    "Capture What You Create",
    "Business & Investment",
    "Earn now or pay later",
    "Emerging Europe"
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  "textContent": "Founders who delay monetisation think they are being patient. Andrew Wrobel’s new book argues they are being shaped. Ask a founder to pitch their start-up and the words tend to come quickly. The product, its features, the roadmap, the competition. Andrew Wrobel has heard hundreds of these pitches. His problem is not with the answer. […]\n\nEarn now or pay later was originally published on Emerging Europe.",
  "title": "Earn now or pay later"
}