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  "path": "/fast-food/mcdonalds/mcdonalds-big-arch-video-ceo-addresses-backlash-757712-20260408",
  "publishedAt": "2026-04-09T15:05:15.589Z",
  "site": "https://www.foodbible.com",
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  "textContent": "McDonald’s CEO Chris Kempczinski has addressed the viral Big Arch promo that sparked mockery, rival jabs, and a major social media pile-on.",
  "title": "McDonald's CEO addresses backlash to viral Big Arch video that saw him roasted across the internet",
  "updatedAt": "2026-04-09T13:47:20.753Z"
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