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    "uri": "at://did:plc:nzm6xlhdk3myu4xft63gxqp4/app.bsky.feed.post/3mnhxsuwudh72"
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  "path": "/sports/football-business-fifa-world-cup-2026-most-lucrative-tournament-ticket-sales-hospitality-packages-licencing-revenues-sponsorships-brands-11591359",
  "publishedAt": "2026-06-04T14:04:58.000Z",
  "site": "https://www.ndtvprofit.com",
  "tags": [
    "Sports"
  ],
  "textContent": "Football's crown jewel, scheduled to run from June 11 to July 19 across the United States, Canada and Mexico, is projected to become the most lucrative tournament in the sport's history.",
  "title": "FIFA World Cup 2026 Set To Become Most Lucrative Tournament In Football History"
}