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  "path": "/business/fifa-world-cup-2026-effect-adidas-shares-spike-as-profit-sales-beat-street-estimates-football-jerseys-shoes-11426066",
  "publishedAt": "2026-04-29T12:42:56.000Z",
  "site": "https://www.ndtvprofit.com",
  "tags": [
    "Business"
  ],
  "textContent": "The brand received an additional boost after Kenyan athlete Sabastian Sawe clocked a sub-two-hour marathon at the London Marathon using Adidas racing shoes.",
  "title": "World Cup Effect? Adidas Shares Spike 7% As Profit, Sales Beat Street Estimates"
}