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  "description": "Pete Hegseth demands designs that are ‘super fucking lethal.’",
  "path": "/inside-the-race-to-design-the-douchiest-department-of-war-t-shirt/",
  "publishedAt": "2025-09-22T12:00:53.000Z",
  "site": "https://www.duffelblog.com",
  "tags": [
    "Nine Line Apparel",
    "Grunt Style",
    "Black Rifle Coffee Company",
    "Latino who is just hoping to be left alone by ICE",
    "CrossFit gym",
    "Subscribe now"
  ],
  "textContent": "THE PENTAGON — Hours after the Pentagon announced it was renaming the Department of Defense to the Department of War, veteran-themed t-shirt companies launched an all-out sprint to design the douchiest War Department tee imaginable, sources confirmed today.\n\n“We sought to draw into question the physical, mental, and spiritual limits of the term ‘cringe,’” said a high-level leader at Nine Line Apparel, adding that “this is very serious business.”\n\nLeaders at Nine Line, Grunt Style and Black Rifle Coffee Company spoke with _Duffel Blog_ on condition of anonymity because they are “not supposed to talk to anyone without a beard,\" said one source. \"What are you, gay?”\n\n\"Anyway, we knew we had to seize this opportunity to drape every Cybertruck owner, guy who would have joined spec ops but his knee, and Latino who is just hoping to be left alone by ICE, in the most God-awful, tacky, shamelessly hubristic tee we could come up with.”\n\n“We’re going to fill every CrossFit gym in 'Merica with this shit,” he added.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Inside the race to design the douchiest Department of War t-shirt",
  "updatedAt": "2026-05-07T23:52:03.217Z"
}