Based on data collected by a YouGov survey, it claimed church attendance was increasing in England…
SztupY [Unofficial]
March 28, 2026
‘Our assumptions are broken’: how fraudulent church data revealed AI’s threat to polling
Based on data collected by a YouGov survey, it claimed church attendance was increasing in England and Wales. The findings drove headlines, and the narrative was established.
There was just one problem – the survey turned out to be based on “fraudulent” data and has been withdrawn. And academics and experts are warning that this episode should serve as a parable, not about a renaissance in religion, but of the false prophets of artificial intelligence.
> The AI agent can figure out what a researcher is trying to test and produce data that confirms the hypothesis
Researchers have said online opt-in surveys are becoming increasingly infested with bogus data as respondents who are often paid for their participation use AI to fill in questionnaires at speed.
Discussion in the ATmosphere