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  "path": "/halifax-ends-173-year-high-street-run-as-lloyds-ditches-branding/",
  "publishedAt": "2026-07-01T11:32:52.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Banking",
    "Business",
    "Retail",
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  "textContent": "Lloyds Banking Group is set to ditch its Halifax brand in a move that will end the retail bank’s 173-year run on the high street. The FTSE 100 titan – whose subsidiaries also include Bank of Scotland and Scottish Widows – said on Wednesday it would rebrand Halifax under the central moniker of Lloyds. Lloyds [...]",
  "title": "Halifax ends 173-year high street run as Lloyds ditches branding"
}