{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihbhcbimwsitbk7tw5qb5po2dsjowlqx5zcx7eyqxuijlys7juet4",
    "uri": "at://did:plc:nnaxwirbqywidimahadp42bj/app.bsky.feed.post/3mp2pvd22qp72"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigoo7w3aanvrfi7f5up3muzaayrxegpt5ebcuienjer2xhwg2kse4"
    },
    "mimeType": "image/jpeg",
    "size": 395389
  },
  "path": "/fifa-world-cup-brand-value-trebles-to-4bn-thanks-to-sponsorship-and-media-rights/",
  "publishedAt": "2026-06-24T12:58:11.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Fifa World Cup",
    "Football",
    "Sport",
    "Sport Business",
    "[...]"
  ],
  "textContent": "The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]",
  "title": "Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights"
}