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  "path": "/advertising-at-world-cup-levis-genius-hydration-breaks-and-dodging-rules/",
  "publishedAt": "2026-06-23T17:00:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Fifa World Cup",
    "Football",
    "Sport",
    "Sport Business",
    "[...]"
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  "textContent": "This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]",
  "title": "Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules"
}