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  "path": "/hydration-breaks-world-cup-ad-cost-could-eclipse-super-bowls-7m-price-tag/",
  "publishedAt": "2026-06-17T17:00:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Fifa World Cup",
    "Football",
    "Sport",
    "Sport Business",
    "[...]"
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  "textContent": "Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]",
  "title": "Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag"
}