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  "path": "/the-season-finale-economy-why-we-undervalue-the-premier-league/",
  "publishedAt": "2026-05-24T05:17:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Football",
    "Sport",
    "Sport Business",
    "Sport Opinion",
    "[...]"
  ],
  "textContent": "With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]",
  "title": "The season finale economy: Why we undervalue the Premier League"
}