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Enhanced Games on metaphorical trial: is the risk worth it for partners?

City A.M. | London's Business Newspaper - News, Opinion, & Anal… May 22, 2026
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The Enhanced Games wants to sell itself as the future: faster, louder, richer and finally honest about the drugs elite sport has spent decades pretending do not exist. This weekend it lands in Las Vegas with a simple proposition. Let athletes use performance-enhancing drugs under medical supervision, put big prize money on the table, stream [...]

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