{
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    "uri": "at://did:plc:nnaxwirbqywidimahadp42bj/app.bsky.feed.post/3mmegtdkt6qh2"
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  "path": "/the-live-moment-effect-genius-sports-and-mediascience-study-finds-specific-moments-in-live-sports-can-double-unaided-brand-recall/",
  "publishedAt": "2026-05-21T12:05:13.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Photo/Multimedia",
    "Survey"
  ],
  "textContent": "New research shows that brands aligned with emotionally heightened moments in live sports can improve ad effectiveness",
  "title": "The Live Moment Effect: Genius Sports and MediaScience Study Finds Specific Moments in Live Sports Can Double Unaided Brand Recall"
}