Lego bricks hit a wall: Iconic toymaker goes digital as spin-off builds profit
City A.M. | London's Business Newspaper - News, Opinion, & Anal…
May 14, 2026
Toy titan Lego’s move away from the small plastic bricks that made it famous is gaining pace, as its digital spin-off made a profit in its first year of operation. Lego Digital Play, which aims to reach a new generation of children who play on their iPads rather than with their hands, turned a £1.4m [...]
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