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  "path": "/death-of-football-focus-is-a-signal-for-every-brand-at-the-world-cup/",
  "publishedAt": "2026-05-01T14:00:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Football",
    "Sport",
    "Sport Business",
    "Sport Opinion",
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  "textContent": "Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]",
  "title": "Death of Football Focus is a signal for every brand at the World Cup"
}