{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihuri7fohu7bvswkzmuyuhh43zlg5tgub2heldq3w5kcd6uettary",
    "uri": "at://did:plc:nnaxwirbqywidimahadp42bj/app.bsky.feed.post/3mk5adi3bgsc2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifwtngwnp44ixpntvqw2kou4grwygby5p6zafgbbrhbujuc7kmofa"
    },
    "mimeType": "image/jpeg",
    "size": 218276
  },
  "path": "/savvy-the-squirrel-will-turn-uk-savers-into-investors/",
  "publishedAt": "2026-04-23T04:34:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Opinion",
    "[...]"
  ],
  "textContent": "A new campaign fronted by Savvy the squirrel will spread a nationwide message encouraging people to invest in stocks and shares rather than just stashing cash, says James Ashton ROLL up, roll up: this is the week when efforts to get Britain investing again start in earnest. An industry-funded marketing campaign, expected to be fronted [...]",
  "title": "Stashing cash is nuts – just ask Savvy the squirrel"
}