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  "path": "/pwc-consulting-overhaul-reveals-ai-reckoning-for-the-big-four/",
  "publishedAt": "2026-04-16T06:33:08.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Accountancy",
    "Advisory",
    "Big Four",
    "Business",
    "Tech",
    "[...]"
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  "textContent": "The influx of AI is putting the Big Four’s structures under strain, and cracks are beginning to appear in their consultancy divisions. The industry is facing a storm of problems, including over-recruitment during the pandemic, low staff attrition rates due to economic issues, and a drop in fees as the impact of AI feeds through, [...]",
  "title": "PwC consulting overhaul reveals AI reckoning for the Big Four"
}