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The evolving world of whisky investment

City A.M. | London's Business Newspaper - News, Opinion, & Anal… April 1, 2026
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Whisky has moved well beyond its niche collector roots. A decade of rapid growth, driven by online auctions and rising interest in alternative investments, has brought new global audiences into Scotland’s heritage drinks sector. While the market has recently shown signs of cooling, commentators in the industry point out that the shift feels more like [...]

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