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  "path": "/meet-gen-zalpha-the-new-generation-up-starts-reshaping-consumer-culture/",
  "publishedAt": "2026-03-18T05:55:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
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  "textContent": "Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.",
  "title": "Meet Gen Zalpha: The new generation up-starts reshaping consumer culture"
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