KSI, Dagenham and Redbridge and the rise of the passion investor in sport
City A.M. | London's Business Newspaper - News, Opinion, & Anal…
March 13, 2026
KSI’s move into football club ownership at Dagenham and Redbridge reflects the rise of “passion investors”, writes Stuart Pinnington of investor services firm IQ-EQ. Last week, YouTuber-turned-influencer KSI announced he had acquired a minority stake in non-league side Dagenham and Redbridge. Known to many football fans for his “Race to Division 1” Fifa video game [...]
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