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  "path": "/man-city-puma-kit-deal-helps-uk-sponsorship-market-hit-5bn/",
  "publishedAt": "2026-03-12T15:14:26.000Z",
  "site": "https://www.cityam.com",
  "tags": [
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  "textContent": "Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]",
  "title": "Man City Puma kit deal helps UK sponsorship market hit £5bn"
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