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Not-so-drastic Dave: Diageo boss defies expectations of slash-and-burn reign

City A.M. | London's Business Newspaper - News, Opinion, & Anal… February 25, 2026
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‘Drastic Dave’ Lewis, who gained a reputation for cost-cutting and ruthless rationalisation during his time at Unilever and Tesco, was more ‘demure Dave’ when announcing Diageo’s first results of his tenure as chief executive. The spirits giant has been struggling in recent years, with its share price down 22 per cent year-on-year – and Lewis’ [...]

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