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  "path": "/why-influencers-could-blow-traditional-broadcasters-out-of-the-water/",
  "publishedAt": "2026-02-13T12:00:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Olympic Sport",
    "Sport",
    "Sport Business",
    "Sport Opinion",
    "[...]"
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  "textContent": "The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]",
  "title": "Why influencers could blow traditional broadcasters out of the water"
}